Online shopping has revolutionized the way we buy everything from clothes to electronics, but not every purchase ends up being a keeper. Returns are an inevitable part of the e-commerce experience, and surprisingly, your zodiac sign might have something to do with how often you send those packages back. A recent study analyzing return rates across different star signs has revealed fascinating patterns, suggesting that our astrological traits could influence our shopping behaviors—especially when it comes to buyer’s remorse.

The Connection Between Zodiac Signs and Shopping Habits

Astrology enthusiasts have long believed that celestial alignments shape personality traits, from decision-making styles to emotional reactions. It’s no stretch, then, to consider how these traits might extend to consumer behavior. For instance, fire signs like Aries and Leo are known for their impulsivity, which could lead to more spontaneous—and often regrettable—purchases. Meanwhile, earth signs such as Taurus and Virgo tend to be more methodical, possibly resulting in fewer returns. But does the data support these assumptions?

A comprehensive analysis of over 50,000 online transactions found significant variations in return rates based on customers’ birth dates. While some signs exhibited return behaviors that aligned neatly with their astrological profiles, others defied expectations. The findings not only provide amusing fodder for horoscope lovers but also offer retailers insights into potential patterns they could leverage to minimize returns.

The High Returners: Signs Most Likely to Change Their Minds

Topping the list of serial returners were Geminis, whose dual nature seems to extend to their shopping habits. Known for their indecisiveness, Geminis were found to return nearly 35% of their online purchases—far above the average. This could stem from their tendency to second-guess themselves or crave variety, making it harder to commit to a single item. Similarly, Libras, ruled by Venus and obsessed with balance, frequently sent back purchases that didn’t meet their aesthetic standards. Their pursuit of perfection left them dissatisfied with anything less.

Another surprise was Pisces, a sign often associated with dreamy idealism. While their creative flair drives them to buy unique items, their high expectations often clash with reality, leading to disappointment—and returns. Meanwhile, Sagittarians, despite their adventurous spirit, returned items at an above-average rate, possibly because their love for spontaneity overrides practical considerations until after the purchase arrives.

The Low Returners: Signs That Stick to Their Choices

On the flip side, Capricorns emerged as the least likely to return their online buys. Their pragmatic, no-nonsense approach means they research thoroughly before clicking "checkout," reducing the chances of post-purchase regret. Tauruses, with their stubborn streak, also ranked low—once they’ve made up their minds, they’re unlikely to reverse course. Their love for comfort and quality means they’re selective from the start, avoiding mismatches.

Virgos, notorious for their attention to detail, were another group with minimal return rates. Their analytical nature drives them to scrutinize product descriptions and reviews, ensuring they know exactly what they’re getting. Even if an item isn’t perfect, their practicality often leads them to keep it rather than deal with the hassle of returns. Scorpios, though passionate, were similarly disciplined; their intense focus means they rarely make purchases they don’t fully stand behind.

What This Means for Retailers—and Shoppers

For e-commerce businesses, these insights could inform targeted strategies. Offering extended sizing charts or augmented reality previews might help indecisive signs like Gemini, while detailed product videos could appease perfectionist Libras. On the consumer side, knowing your sign’s shopping tendencies might encourage you to pause before buying—or to double-check those specs if you’re a impulsive fire sign.

Of course, astrology isn’t a definitive science, and individual habits vary widely. But whether you’re a return-happy Sagittarius or a steadfast Capricorn, there’s no harm in letting the stars guide you toward smarter shopping—or at least a good laugh next time you’re stuck in a return line.